As every year, the most anticipated event for Premium Tobacco fans in the world: the XXV Edition of the Habano Festival, will take place in Havana from February 24 to 28, 2025.
Under the invitation of Keep your passion burning ! in an exclusive environment, lovers of Premium cigars from around the world will be able to enjoy a wide program of activities around the knowledge of Habano. The best tobacco in the world, and its exciting culture gathered records with 2,900 participants from 108 countries, 160 journalists and 79 companies from 11 countries at the XXIV Festival and trade fair in 2024.
The best specialists, distributors and Habanos fans will enjoy all the activities that, together with the best gastronomy and music, have made this event famous. A trade fair, visits to Habanos factories and tobacco plantations, seminar, exclusive pairings, contests and very special evenings where you will get the scoop on the latest developments from Habanos, S.A.
The event is usually attended by most of Habanos S.A.'s distributors, along with some of the most prominent Cuban cigar retailers, as well as consumers and the media. Beyond the formal list of events, many private parties are organized, both formal and informal, along with countless meetings, including with some of Habanos S.A.'s suppliers and other partners.
Habanos S.A. also uses the event to announce the financial performance of the last year, provide an outlook for the coming year and formally showcase upcoming new Cuban cigars.
As is the case with all Habanos Festivals, a popular auction of exclusive humidors, designed and created by renowned international artists and craftsmen, will conclude the Festival.
In 2024, the 8 humidors auctioned generated a record 17.8 million euros, which are used for the universal and free public health system in Cuba. This broke the Cuban tobacco conglomerate's previous auction record of 11.22 million euros in 2023.
In addition, one of those luxurious humidors, intended to preserve Cohiba brand cigars, was sold for 4.5 million euros, making it the most expensive humidor ever sold at auction.
The Habanos Corporation, S.A. is a world-leading joint venture in the marketing of premium cigars both in Cuba and in the rest of the world. To this end Habanos S.A. has an exclusive distribution network present on five continents and in more than 140 countries.
Habanos, S.A. markets 27 Premium brands made totally by hand and protected by the Habanos Protected Appellations of Origin (P.A.O.) Among its brands the famous Cohiba, Montecristo, Romeo y Julieta, Partagás, Hoyo de Monterrey and H. Upmann stand out, among others.
For more information, if you are interested in attending the Habanos Festival, you can visit https://www.habanos.com/es/festivales-del-habano/ or contact the Cuban Embassy in Mongolia via email: embajada@mn.embacuba.cu or the nearest Cuban Embassy or Consulate in your country.
