London, September 26, 2018 - The Cuban Embassy had the pleasure of attending the awards ceremony for the British Fresh Produce Consortium (FPC). This annual event brings together leading representatives of the UK agri-food sector, importers, distributors, and key industry players. The First Secretary for Economic and Commercial Affairs, Soima Méndez Lazo, participated on behalf of the Cuban Embassy.
Cuba's presence at this high-level event responded to the interest in strengthening economic and commercial ties between Cuba and the United Kingdom, particularly in the field of agriculture. Experiences in the fresh food trade were exchanged, and opportunities for cooperation in sustainable value chains were explored.
The FPC is recognized as the benchmark for the UK fresh produce industry. It plays a crucial role in the growth of national and international supply chains for fruits, vegetables, and flowers.
During the event, a fruitful exchange took place with representatives of British companies in the sector. The quality and diversity of Cuba's export offerings and the potential for expanding business in the agri-food sector were highlighted. The gala also provided an opportunity to highlight Cuba's commitment to sustainable production and food security. The desire to strengthen ties with the British business community was reaffirmed, as well as to promote new cooperation and business initiatives for the benefit of mutual economic development.