Like every year, the most anticipated event by Premium Tobacco fans in the world: the XXIV Edition of the Habano Festival, will take place in Havana from February 26 to March 1, 2024.
Under the invitation of Keep your passion burning! In an international and exclusive environment, lovers of Premium cigars from dozens of countries will be able to enjoy an extensive program of activities that, together with the best gastronomy and music, have made this event famous around the knowledge of the Habano, the best tobacco in the world, and its exciting culture that at the XXIII Festival in 2023. It brought together more than 2 000 participants from 110 countries.
The best specialists, distributors and Habanos fans will enjoy all the activities that, together with the best gastronomy and music, have made this event famous: a trade fair, visits to the famous Habanos factories, to tobacco plantations, seminar with attractive conferences, exclusive pairings, contests… and three very special nights in which you will get the scoop on the latest news from Habanos, S.A.
Most of Habanos S.A.’s distributors usually attend the event along with some of the most prominent Cuban cigar retailers as well as consumers and media. Beyond the formal list of events, many private parties—both formal and informal—are hosted along with countless meetings, including with some of Habanos S.A.’s suppliers and other partners.
Habanos S.A. It also uses the event to announce the last year's financial performance, provide an outlook for the upcoming year and to formally show off upcoming new Cuban cigars.
As usually happens in all Habanos Festivals, at the end of the Festival there will be an extremely popular auction of exclusive humidors, designed and created by renowned Cuban artists and craftsmen.
In 2023, the six humidors that were auctioned off generated a record €11.22 million, roughly $11.89 million USD at the time of the auction, in combined sales that are traditionally used for the universal and free public health system in Cuba. This shattered the Cuban cigar conglomerate’s previous auction record of €4.27 million ($4.71 million at that time) in 2020.
In addition, one of those luxurious accessories, intended to preserve Cohíba brand tobaccos, signed by the President of Cuba, was sold for €4.2 million ($4.45)—itself almost equaling the entire 2020 auction—making it the most expensive humidor ever sold at auction.
The Habanos Corporation, S.A. is a world-leading joint venture in the marketing of Premium cigars both in Cuba and in the rest of the world. To achieve this, it has an exclusive distribution network present on five continents and in more than 140 countries.
Habanos, S.A. sells 27 Premium brands made entirely by hand and protected by the Protected Designation of Origin (D.O.P.), among which the famous Cohiba, Montecristo, Romeo y Julieta, Partagás, Hoyo de Monterrey and H. Upmann stand out, among others.
Habanos continue to be made entirely by hand for more than 500 years and since then they have been a reference for the entire world.
HAVANATUR S.A. has prepared hotel accommodation packages, whose prices include accommodation per person per night with breakfast included, exclusive transfer services to and from the airport, transfer services to and from the Festival headquarters and all its activities.
For further Information, if you are interested to attend the Habano’s Festival, you can contact the Embassy of Cuba in Mongolia by e mail: embajada@mn.embacuba.cu or the nearest Embassy or Consulate of Cuba in your country.
HABANO FESTIVAL PROGRAM 2024
Accreditation: PALCO Hotel. (near by the Conventions Palace)
From Sunday 25 February, 2024 yo 1st March
10:00 - 16:00 hrs. Accreditation
MONDAY 03/26/2024
10:00 - 11:00 hrs. Press conference.
11:30 - 17:00 hrs. Preliminary Edition of the Habanos World Challenge Contest.
14:00 p.m. - 14:30 p.m. Inauguration of the Trade Fair
7:00 p.m. Welcome Night dedicated to the 30th anniversary of Habanos S.A (By invitation). Attendees: Around 1200 guests.
TUESDAY 27 FEBRUARY 2024
07:30 - 17:00 hrs Visit to tobacco Plantations in the western province of Pinar del Río
WEDNESDAY 28 FEBRUARY 2024
09:30 - 09:45 hrs Inauguration of the International Seminar
09:45 - 10:45 hrs Master Conference.
10.45 - 11:00 hrs Coffee Break
11:00 - 12:15 hrs Special Tasting
12:45 - 14:15 p.m. Lunch
15:00. – 17:00 p.m. Habanos Alliance
19:00 hrs Intermediate night at Cubanacán Protocol Lounge (By invitation). Honored Brand: Q´DORSAY - Location: El Laguito - Attendees: Approximately 600 guests.
THURSDAY 29 FEBRUARY
09:30 -12:00 hrs. Visit to the Habanos Factories. Master Class on the twisting technique Completely by hand.
12:30 - 14:30 hrs. Lunch – “El Bucán” Restaurant at the Conventions Palace.
14:45 -15:45 hrs Special Tasting
16:00 -17:00 hrs. Habanos Moments. Conference Rooms 3, 4, 5, 6, 7. Conventions Palace.
FRIDAY 1ST MARCH
09:00 - 17:00 hrs. Trade Fair. Convention Palace.
09:30-12.00 hrs. Final of the Habanos World Challenge Contest.
12.00- 12.30 hrs. Coffee Break.
12:30 -13:03 hrs. Closing - International Seminar and Trade Fair. Room 4 – Awards Ceremony in different categories: Stands, C Communication, etc. – Official announcement of the winners of the Habanos World Challenge Contest.
13:30 - 15:00 hrs. Farewell Lunch - ¨El Bucán¨ Restaurant Conventions Palace
19:00 hrs. Gala night dedicated to the 55th anniversary of the Trinidad brand. Traditional Humidor Auction. Location: Pavillion of Exhibitions PABEXPO Room C. (1 km from Convention Palace) Attendees: Around 1200 Guests