Cuba present at the Brands Gala 2024
Vienna, October 22. Cuba and its brands repeated their presence at the Brands Gala 2024 organized by the European Trademark Institute and the United Nations Industrial Development Organization (UNIDO).
The event, which welcomes important personalities, entrepreneurs, tour operators, businessmen and the diplomatic corps, witnessed the scope of Cuba and its brands that present the country as a major tourist destination in the Caribbean and as a cultural destination of international reference.
For the second consecutive year, Ambassador Pablo Berti Oliva was in charge of the opening remarks. During his speech, the Cuban diplomat highlighted the scope of Cuba and its brands, especially for the promotion of the Country Image and the positioning of Cuba as a tourist destination through the Cuba Única campaign. At the same time, he extended an invitation to the participants to visit the country.
After the protocol part, attendees were able to interact with products and brands from Ecuador, El Salvador, Mexico, Dominican Republic and Cuba.
In the Cuban stand, advertising materials of Cuba and its brands were offered, together with the possibility of enjoying samples of Habanos, Cuban rums and other national drinks, especially the Mojito, recognized and demanded by the public.
As part of the Marks Day, which this year awarded special prizes for its 20th Anniversary, a special magazine was also published containing an interview with the Cuban ambassador in which the Mariel Special Development Zone, the tourist destination and the Havana International Fair were promoted.
(EmbaCubaAustria)
