From April 28 to May 1, Cuba participates for the first time in the Arabian Travel Market (ATM) 2025 of Dubai, one of the most important tourism fairs in the world and the greatest of those that take place in the Middle East region.
The Caribbean Nation is represented by the ambassador to the United Arab Emirates (EAA), Norberto Carlos Escalona Carrillo, and the Tourism Counselor at the Cuban Embassy in Sweden, in charge of the Nordic, Baltic and the Middle East countries, Eddy Santos González, who have highlighted the potential of the Cuban tourist destination before dissimilar investors, cutters and international visitors who have giving meeting in the stand that promotes in the stand that promotes in the stand. the "Single Cuba" campaign.
ATM 2025 is considered a key platform for the international tourism promotion in the Middle East region and also globally. Held annually, manages to gather more than 2,300 exhibitors and exceeds 40 thousand professional visitors from more than 150 countries during the days the fair lasts.
As an example, the data of the last 2024 edition show that the event generated business expectations for 2,500 million dollars, consolidating itself as an essential space to promote emerging destinations in high -purchasing power markets, such as the countries of the Gulf Cooperation Council; Show the latest trends in the tourism sector, including the applications of artificial intelligence and new forms of sustainable and luxury tourism, and strengthen alliances between hotel chains, airlines, tour operators and governments.
Cuban participation seeks to diversify traditional issuing markets, mainly focused on Europe and Canada, and take advantage of the growing interest of Arab travelers in exotic destinations with cultural and natural heritage.