London, 2 November 2025. Cuba's Minister of Tourism, Juan Carlos García Granda, will lead the Cuban delegation participating in the prestigious World Travel Market (WTM) 2025 international trade fair, to be held in London from 4 to 6 November in London, United Kingdom.
It will be an opportunity to continue strengthening relations with key partners in the British and European markets, as well as promoting the latest developments and opportunities offered by Cuba as a destination.
The Minister will participate in the WTM Ministers' Summit on Tuesday, 4 November, organised in association with UNWTO and the World Travel and Tourism Council (WTTC).
During the three days of the fair, the Minister and his delegation will carry out an intense work programme. It will include meetings with executives from the main tour operators, travel agencies and airlines operating in Cuba. These meetings will analyse the performance of the Cuban tourism market, projections for 2026 and explore new possibilities for cooperation.
The Minister's agenda also includes meetings with key organisations in the British tourism industry and with The Caribbean Council's Cuba Initiative.
The Cuban delegation will also hold meetings with specialised media outlets and attend specific events to promote Cuba as a destination.
Cuban Embassy in London.