It is a challenge to position Cuba's image in the world.
Going around the world and discovering a Cuban product in a commercial store today is a source of pride for Cuban nationals living in other lands, and faith in quality for those of other nationalities, especially when it comes to what has made the island famous.
Rum, cigars, medicines, music, books, tropical food, clothes that remind us of the lightness of the Caribbean breezes and the beauty of our people. Everything is scattered around, among the millions of things that are bought and sold every day around the planet.