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Historical tourism and local development project launched in the UK: "La Cuba Profunda".

A tourism initiative called "La Cuba Profunda", driven by local development, is being launched in the UK

London, 2 April – The Cuban Embassy in the United Kingdom hosted the launch of ‘La Cuba Profunda’, a proposed tourist itinerary designed for eastern Cuba. The presentation of the product was led by academic Par Kumaraswami, Director of the Centre for Research on Cuba at the University of Nottingham, and Dr Ibrahin Amhed León Tellez, professor at the Centre for Local Development at the University of Granma and member of the Cuban Academy of Sciences.

Cuba present at the Destinations: The Holiday & Travel Show 2026 tourism fair

From 29 January to 1 February, London will host the traditional tourism fair "Destinations: The Holiday & Travel Show 2026", considered the second most important event for the international tourism industry, surpassed only by the World Travel Market (WTM). Cuba is participating once again with a stand dedicated to the comprehensive promotion of Cuba as a destination, through the Tourism Office of the Cuban Embassy in the United Kingdom.

Cuba's Minister of Tourism to participate in World Travel Market 2025

The prestigious WTM Fair is one of the most important trade fairs in the world, bringing together leading figures and businesspeople from the tourism sector.

London, 2 November 2025. Cuba's Minister of Tourism, Juan Carlos García Granda, will lead the Cuban delegation participating in the prestigious World Travel Market (WTM) 2025 international trade fair, to be held in London from 4 to 6 November in London, United Kingdom.

It will be an opportunity to continue strengthening relations with key partners in the British and European markets, as well as promoting the latest developments and opportunities offered by Cuba as a destination.

Meeting with sports investment opportunities agency.

London, July 24, 2025 - In a meeting held at the Cuban Embassy in London, the First Secretary for Economic and Commercial Affairs, Soima Méndez, together with the Head of Sports Affairs, Adislenes Ruenes, and the Counsellor for Tourism, Maite Suárez, held a meeting with Mr. Illya Pike, director of the British agency Goliath Advisory, dedicated to investments in the sports and tourism sectors.

Cuba is once again nominated for the Wanderlust Travel Awards

The nomination for this competition in 2025 demonstrates Cuba's recognition as one of the most desirable destinations in the world and reaffirms its right to develop with dignity, sovereignty and respect for its cultural identity.

Cuba has once again been nominated for the prestigious Wanderlust Travel Awards 2025, one of the most important awards in the tourism sector in the United Kingdom. This competition, organised since 1993 by Wanderlust magazine, has become one of the most influential awards among travellers, industry professionals and lovers of unique destinations. More than 200,000 individual voters are expected to participate in this edition.

Tourism and health: Cuba's strategic commitment to sustainable development

On May 30, a fruitful meeting was held with representatives of Comercializadora de Servicios Médicos Cubanos S.A., as part of efforts to strengthen international cooperation in the fields of tourism and healthcare.

During the meeting, key topics related to the export of medical services, health and wellness programs in Cuba, as well as new opportunities for scientific collaboration and the training of professionals in the sector were discussed.

Cuba and UK strengthen tourism links in the nautical and diving sector

Cuba and UK strengthen tourism links in the nautical and diving sector

Representatives of Marlin S.A. and the AZULMAR International Diving Centre visited the UK for fruitful working days, which included meetings with tour operators, diving clubs and the organisation Iniciativa Cuba.

The Cuban Embassy in the United Kingdom received José Ramiro Mas Camacho, Senior Business Specialist at the Cuban company Marinas y Náuticas Marlin S.A., and Noel Enríquez López Fernández, Head of the AZULMAR International Diving Centre, located in Jardines de la Reina, one of the island's surrounding archipelagos.

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